The latest Megatrend doesn’t involve technology

Updated: Sep 28


By Ishan Dan | Wed 18 Aug 2021


The team at Insync Funds Management has a knack of identifying and assessing disruptors and global ‘Megatrends,’ and then building a portfolio of the most profitable and innovative companies that become the winners of tomorrow. The current pace of disruption is extraordinary, and has continued during the coronavirus. Significant demographic changes are converging with the digital transformation of the global economy. One such area that has seen significant disruption is the pet industry.


In Australia, especially, pets are treated not just as loved members of the family, but having the same status as our children or partners. Insync says this “pet humanisation” is a global Megatrend that has actually accelerated due to the effects of Covid-19, and is unlikely to reverse in coming years.

“This interesting Megatrend is easily evidenced in how much money we are prepared to spend on our pets’ health, what we feed them, and what priority they hold in our overall household decision-making. It is also obvious from the choice of services available to pet owners, and the outrageous prices for ‘designer’ breeds,” says Insync.



As an investor, this all gives rise to a couple of interesting questions – Why is this occurring, and what businesses are taking advantage of this phenomenon?



Read the full article in The Inside Investor




Disclaimer
Equity Trustees Limited (“EQT”) (ABN 46 004 031 298), AFSL 240975, is the Responsible Entity for the Insync Global Quality Fund and the Insync Global Capital Aware Fund. EQT is a subsidiary of EQT Holdings Limited (ABN 22 607 797 615), a publicly listed company on the Australian Securities Exchange (ASX: EQT). This information has been prepared by Insync Funds Management Pty Ltd (ABN 29 125 092 677, AFSL 322891) (“Insync”), to provide you with general information only. In preparing this information, we did not take into account the investment objectives, financial situation or particular needs of any particular person. It is not intended to take the place of professional advice and you should not take action on specific issues in reliance on this information. Neither Insync, EQT nor any of its related parties, their employees or directors, provide and warranty of accuracy or reliability in relation to such information or accepts any liability to any person who relies on it. Past performance should not be taken as an indicator of future performance. You should obtain a copy of the Product Disclosure Statement before making a decision about whether to invest in this product.
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