The rise of the Millennial & Gen-Z consumer may well be the most profound demographic shift in history. Yet with daily news on crises, technology and politics, a longer-term trend like generational change is easily overlooked.
Demographic change moves quietly and slowly but surely. It's why it gets overlooked compared to these other attention-getters. Media outlets overestimate and oversimplify demographic change inside 5 years and underestimates its impact over the longer term.
In just 8 years’ time there will be as many X-Gener’s as Baby Boomers. The difference in values, habits, and consumption between them are immense. Millennials by then will be larger in number than either. In turn they also differ to X-Gener’s in values and consumption.
X-Gen Rules Ok…but not for long. Millennials are already reshaping demand and the type of goods and services that are growing faster as a result. Baby Boomers wrongly assume that trends driven by their generation will continue to dominate. We observe that almost all our peers do not place much thought or figure into their calculations just how much demographics is changing the world.
At Insync we do! Just another practical way to introduce blended difference into an investment portfolio.
Projected population by generation
Insync strongly believes that Millennials and Gen-Zers will continue to transform the global economy in the decades to come. Companies that cater successfully to their desire of experience, authenticity and wellbeing are likely to deliver long streaks of growth and investor returns.
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