Insync’s CIO, Monik Kotecha, sees Pet Humanisation delivering excess growth and profits in the long term to firms that are well positioned as suppliers to it.
“Pet Humanisation is not new, and as such it is not a fad. This Megatrend will will accelerate over the next decade on the back of changing demographics and consumer spending patterns” says Monik.
What really gives us confidence about the future sustainable growth rate is the Gen Z'ers. They will be the largest contributor to global retail expenditure over the coming decades.
See Insync’s background on Pet Humanisation Megatrend:
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